Three questions:
1) Who exactly are you upsetting ?
Cause if you're not upsetting anyone, you're not changing the status quo.
2) Who are you connecting ?
Because for a lot of people, that's what they're waiting for.
3) Who are you leading ?
Because focusing on that part of it, not the mechanic of what you're building, but the 'who' and the 'leading' part is where change comes.
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